TRAD by Bisei Iwamoto

Every TRAD model
is named after a flower or a plant.

ThriftArmeria maritima

Rocky coasts of Europe

BalsamAbies balsamea

Cold forests of Canada and the northeastern US

CistusCistus

Dry hills of the Mediterranean

Late 2026 collectionHoric Generation

Three frames of fine titanium line, layered with engraving. Each is named after a plant that lives on poor, unforgiving ground.

Four frames that bring the crown panto and the square to today's faces with generous lens shapes.

From rims wrapped in acetate, to flip-up lenses, to two-point rimless.

Acetate wrapped in beta titanium, and ultra-fine two-point rimless frames.

Wrapping the rim in acetate: the first collection began with a structure that seemed obvious, yet had never been done.

Teasers from past collections.

2022 – early 2023 “ ≒ ”

2021 “eins”