About
Neo mode, Neo classic
TRAD is the eyewear brand of designer Bisei Iwamoto. It carries the DNA of METRONOME.
To bring the innovative into traditional form. To strip traditional design of everything unnecessary and rebuild it with a new interpretation. The classical beauty of form, fused with modern function — TRAD calls this “Neo mode, Neo classic.”
On names
Regular models are named after flowers and plants; the high-end line, after planets. Thrift grows on coastal rocks, Balsam in northern forests, Cistus on the dry hills of the Mediterranean. All of them are plants that live on poor ground.
Making
Titanium, beta titanium, bio-acetate. Materials change with each collection, but nose pads and metal parts are titanium, with care for metal allergies. Rims wrapped in acetate, acetate wrapped in beta titanium, flip-up lenses — the structure is chosen model by model, for the sake of the form.
Collections
2021 “eins” / 2022 “≒” / Early 2026 “Monophobia” / Late 2026 “Horic Generation”