Names

TRAD's regular models are named after flowers and plants; the high-end line, after planets.
The three frames of Late 2026 take their names from plants that live on poor ground: salt, cold, fire and drought.

Thrift

Thrift

Armeria maritima

A flower of Europe's coasts. It endures salt wind and drought, blooming even on poor, rocky ground.

The genus name Armeria comes from Celtic for “near the sea.” In English it is called sea pink; in Japanese, hama-kanzashi, “beach hairpin,” after its shape.

Light blooms on hard ground.

Balsam

Balsam

Abies balsamea

A fir with a pointed, conical crown that grows in the cold lands of Canada and the northeastern United States. It holds its purple cones upright.

The resin taken from this tree is called Canada balsam. Its refractive index is about 1.52, extremely close to crown glass.

For more than a hundred years, it was used to cement lenses together.

We learned this only after we had named it.

Cistus

Cistus

Cistus

A shrub that grows in colonies on the dry hills of the Mediterranean, living through summer droughts and frequent wildfires.

Each flower opens in the morning and falls the same day. In Japanese it is called gojiaoi.

One of the first plants to return to burnt ground.

Horic GenerationLate 2026
Model no.NameScientific nameCommon name
TR2607LThriftArmeria maritimaSea thrift
TR2608LBalsamAbies balsameaBalsam fir
TR2609LCistusCistusRockrose
MonophobiaEarly 2026
Model no.NameScientific nameCommon name
TR2601EAzaleaRhododendronAzalea
TR2602EWattleAcaciaWattle (acacia)
TR2603EKerriaKerria japonicaJapanese kerria
TR2604EVervainVerbena officinalisCommon vervain
≒2022
Model no.NameScientific nameCommon name
TR2201MallowMalvaMallow
TR2204YewTaxusYew
TR2205TeaselDipsacusTeasel
—IrisIrisIris
—RueRuta graveolensRue
eins2021
Model no.NameScientific nameCommon name
—LilacSyringa vulgarisCommon lilac
—StrelitiaStrelitziaBird of paradise
—AnemonesAnemoneAnemone
—GentianGentianaGentian
—LilyLiliumLily
—LotusNelumbo nuciferaLotus